What’s the end result of having a website? What’s your ideal outcome? You want to make appointments, raise funds, or sell more products. In order for these situations to happen, you must utilize your website content by having a call to action – a statement that tells your virtual visitors their next step. Contact us today! Make an appointment! Book your trip! Shop now! These are all calls to action. Does your website have one?
Write for Your Audience
When writing website content you often write your perception of your company, but in reality you should write what you audience wants to read. Your content should be compelling, informative, and it should end with a call to action. Make it easy for your visitors, lay out what they need to do and how they need to do it.
Make it Easy
Each webpage should have a link to your contact page for visitors to easily navigate your website. Just like you post an open sign on your business or storefront, you need to let virtual visitors know you are readily available. Having custom content is great, it increases your Google rankings, creates consistency and entertains visitors, but without a call to action, all of that content is worthless