home city apartment pencil pen feather3 aim bottle drop2 fire knife umbrella sun moon cloud cloud-upload cloud-download shield shield-check shield-alert shield-cross lock rotation-lock unlock key key-hole toggle-off toggle-on cog wrench hammer-wrench hammer axe factory recycle trash trash2 trash3 broom joystick dice spades hearts heart star flag flag2 flag3 mailbox-full at-sign envelope envelope-open paperclip paper-plane reply reply-all inbox inbox2 outbox box archive archive2 drawers drawers2 drawers3 eye binoculars hdd-down hdd-up floppy-disk printer file-empty file-add file-check file-lock files copy compare folder folder-search folder-plus folder-minus folder-download folder-upload folder-star folder-heart folder-user folder-shared folder-music folder-picture folder-film scissors paste clipboard-empty clipboard-pencil clipboard-text clipboard-check clipboard-down clipboard-left clipboard-alert clipboard-user register papers news reading typewriter document document2 graduation-hat license license2 medal-empty medal-first medal-second medal-third podium trophy trophy2 guitar trumpet repeat headphones headset loudspeaker equalizer theater 3d-glasses ticket presentation play film-play clapboard-play media film film2 surveillance camera-play camera2 shutter picture picture2 book book2 bookmark bookmark2 label library library2 contacts profile portrait user woman man baby baby2 walk hand-waving jump run woman2 man2 man-woman button store barcode3 bag bag2 cart tag tags receipt wallet cash-dollar calculator2 vault telephone phone-wave dial telephone2 map-marker map-marker-user map-marker-check compass2 map map2 location road-sign calendar-empty calendar-check calendar-cross calendar-31 calendar-full calendar-text calendar-user mouse delete screen signal sim smartphone tablet2 laptop laptop-phone desktop window tv radio remote-control power-switch power lamp cord outlet battery-empty bubble bubbles bubble-dots bubble-alert bubble-question bubble-text bubble-pencil bubble-picture bubble-user bubble-heart phone-bubble heart-pulse pulse first-aid lifebuoy bandage bandages thermometer brain beaker skull bone construction construction-cone pie-chart pie-chart2 graph chart-growth chart-bars chart-settings cake gift balloon rank rank2 rank3 crown lotus diamond diamond2 teapot glass bottle2 glass2 dinner2 scale2 egg2 hamburger pizza carrot ice-cream ice-cream2 candy lollipop coffee-cup cherry leaf landscape pine-tree tree cactus paw speed-fast rocket hammer2 balance briefcase luggage-weight dolly plane helicopter traffic-lights road car-battery car bus bus2 taxi ambulance ship ship2 boat bicycle bicycle2 swim archery cube puzzle glasses glasses2 select2 site-map earth network planet happy smile dream cool mustache halloween christmas easter-egg mustache2 mustache-glasses alarm bullhorn volume lan lan2 wifi stream broadcast antenna satellite satellite2 mic mic2 spotlights hourglass loading refresh undo redo undo2 redo2 sync return2 clock clock2 clock3 watch alarm2 alarm-check timer2 download2 upload2 bug code file-code file-image file-audio file-video file-charts file-stats file-spreadsheet link2 thumbs-up thumbs-down thumbs-up2 thumbs-down2 thumbs-up3 thumbs-down3 share2 magnifier zoom-in loupe loupe-zoom-in loupe-zoom-out cross menu list list2 list3 menu2 list4 menu3 exclamation question check cross2 plus minus percent chevron-up chevron-down chevron-left chevron-right chevrons-expand-vertical chevrons-expand-horizontal chevrons-contract-vertical chevrons-contract-horizontal arrow-up arrow-down arrow-left arrow-right arrow-up-right move tab arrow-wave notification warning notification-circle question-circle menu-circle checkmark-circle arrow-up-circle arrow-down-circle arrow-left-circle arrow-right-circle chevron-up-circle chevron-down-circle chevron-left-circle chevron-right-circle backward-circle first-circle previous-circle stop-circle play-circle pause-circle next-circle last-circle forward-circle eject-circle crop frame-expand frame-contract focus grid layers rulers funnel square plus-square minus-square arrow-up-square arrow-down-square arrow-left-square arrow-right-square chevron-up-square chevron-down-square chevron-left-square chevron-right-square check-square cross-square menu-square prohibited circle radio-button text-size text-align-justify pencil-line hand pointer-up pointer-right hand2 pointer-up2 pointer-right2 pointer-down2 pointer-left2 ellipsis google-plus3 facebook instagram twitter linkedin pinterest

Unveiling Our New Brand: Dovetail Digital Marketing

Unveiling Our New Brand: Dovetail Digital Marketing

written by on Monday, April 02, 2018
When we started this wild, crazy Usable Creative ride in 2010, we had a clear vision and definite goals (we guarantee you've never met more determined and capable people than Allison and Shannon). We were inspired, passionate, and downright ambitious, aflame with excitement as we embarked on a journey to help small businesses market their brand effectively.


So...what happened?

Oh, nothing bad. Actually, everything good. We reached all of our goals, checking off our business bucket list, giddier than Santa Claus double-checking the Nice List with a steaming cup of hot cocoa by the fire.


When you've checked all of your boxes you set out to achieve eight years prior (and you're as crazily ambitious as we are), you re-evaluate. Write a whole new list answering the questions nagging at the corner of your brain: How can we re-invent? Re-organize? Develop? Evolve? How can we be even better?


The answers to these questions led us to a (somewhat scary) revelation: we needed to rebrand. Usable Creative had been good to us; as good as any beloved small business name could be. As our brand was evolving, though, we realized that Usable Creative could not encapsulate what we do. With new goals came a new vision, new needs, and (eventually) a new name. A name that could accurately reflect what we strive to do.


Change is Good

Dovetail Digital Marketing broadens our capabilities, skills, goals, and horizons. Like a dovetail joint, we interlock our skills, offering a wide variety of digital marketing services like web design, print design, blogging, email marketing, and SEO/SEM. We now stand as an all-encompassing marketing partner, serving as a complete resource for your business.


New name, same old team with the same core values. Don't worry, we haven't gotten a big head over this whole thing. We continue to start every project with a conversation, getting to know your business, your vision, and (most importantly) you. We are digital craftsmen and our passion is to serve your business, our dedication shown in every design, word, and pixel.


We've revamped, relaunched, and now we're ready to develop your brand rejuvenated. Want to see how? Start a conversation today.