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New Site: Louisiana Crafts Guild

New Site: Louisiana Crafts Guild

written by on Thursday, January 09, 2014
 


Usable Creative worked with The Louisiana Crafts Guild, located right here in Lafayette, Louisiana at the San Souci Fine Crafts Gallery to create a modern, informative, and easy to manage website.

The Design

The Louisiana Crafts Guild has an undeniable passion for creative expression and artistic excellence. The fine crafts created by the members of The Crafts Guild inspired us to design the site, and we wanted to feature their beautiful crafts on as many pages as possible throughout the site. We started with an open white background that would not take away from the colorful artwork. The artwork is front and center thanks to a rotator we created through Adobe Business Catalyst that scrolls through different artists and their unique art work. The crafts are also featured in the artist directory, the artist search page, and we created an e-commerce store that allows website visitors to purchase art work directly from the Sans Souci Gallery online.

The Utility

At first glance, louisianacrafts.org appears to be beautiful and unique just like the crafts it displays; however, this site is extremely technological and intricate. The artist directory displays over 200 artists, each with their own profile page including their artist statement, bio, photos, and links to their email and social media.

Along with the artist directory, we created a membership application process as well as a secure zone member login for Crafts Guild members to quickly login and update their artist profile. The membership application is composed of a series of web-forms that takes the applicant’s information, photos and payment. The web-form then notifies The Crafts Guild of the pending application. This technology completely eliminates the paper-application process that The Crafts Guild was previously using. We were happy to provide a site that was as useful as it is creative.

It’s Your Turn

Does your website need a refresh, a redesign or a total makeover? Usable Creative offers web design, development and an array of services. We have a passion for helping small businesses succeed. Let’s start a conversation about your project today.