Marketing options are endless: promotions, advertisements, billboards, apps, QR codes, and giveaways. But how much of the money spent on these options actually create profit for your company? Is it all a big waste? Today’s blog features two ways to effectively spend your marketing budget, and here’s the good news: one of them is free!
If you own, or work for a small business, chances are you’re working with a small marketing budget. So how can you get your company’s message to potential customers without breaking the bank? Here’s how: a solid website and engaging social media.
Let’s say you’re searching for a florist, how are you going to find this person? Yellow Pages? No I don’t think so. The best way to find a new business, product or service is by searching the internet for options. Having a custom built website for your business gives you the ability to create an impactful message for current or future customers. Say you do spend your marketing budget on an advertisement in the local paper; you’ve only got so much space in this ad to promote your business. It’s important to have a website to re-direct potential customers to in order for them to learn more about what you do!
Having a presence on social media gives you the ability to guide the conversation. Chances are, people are already talking about your business on the web. It could be through a review on Yelp, a tweet, or even a check-in on Facebook. Granted, you have no way of controlling others’ messages on social media, but you can control your own messages. It’s your responsibility as a small business owner to combat social media by providing true, accurate and informative content about your business.
Want to Learn More?
Usable Creative, located in Lafayette, Louisiana, is a web design firm and marketing agency with a passion for helping small businesses succeed. We offer custom designed websites, print work, copywriting and more. Let’s start a conversation about your next project!