A domain name is a precious web marketing resource. The right domain name can drive people to your website easily and effectively. The wrong domain name can have your potential customers lost, irritated, or disinterested. Here are a few tips from our website development and design team at Usable Creative for choosing a stellar domain name.
A Domain They Won’t Forget
Be clever with your domain name. Think of a name that is instantly memorable and the words won’t get lost between your customer’s ears and the keyboard. Choose a boring or complicated domain name and not only will your customers forget what your website address is, but they will also be less likely to tell their friends about you.
Choose Domains that Make Sense
This advice may seem like common sense, but a domain that does not fit with your company name, products, or services can be confusing. An unrelated website address also does not help your search engine optimization. For example, if you sell houses in Notreal, Texas and your slogan is “Open Doors, Open Hearts”, consider a domain name like NotrealHomes.com, as opposed to OpenHearts.com
Short is Sweet When it Comes to Domains
If your domain name is a mouthful, people are less likely to remember it, less likely to repeat it, and less likely to type it. If initials are a part of your name like IBM, GM, or GMC, then you have a multitasking domain name that is related to your company, easy to remember, and short. No initials in your name? Make some, like American Eagle Outfitter’s surprisingly simple ae.com.
Website Design and Development
If you are having trouble deciding on a domain name, Usable Creative can help. We can brainstorm with you on domain name ideas that are creative and memorable. For more information about developing a website, mobile app design, or other web design and development services, contact Usable Creative by calling 337-781-4731 or fill out a consultation request form online.