The demand for user-friendly mobile websites has increased heavily in the last year with the recent boom of smartphones being introduced to the market. Many websites, such as Google and Amazon, have already responded to the demand by creating sites that appeal to people viewing their page from a range of devices, from PC to smartphone to tablet. Considering that people are growing used to viewing their favorite sites from their mobile devices without any hassle, they will expect the same from your business. Therefore, it is imperative that create a site that will maintain functionality with any type of viewing device.
Making it Mobile
For your site to be enjoyable and easy to use from a cell phone, the entire site requires streamlining and simplification. Enlarge buttons so that the thumb can easily tap them. Narrow down available action options so that the screen isn’t cluttered with text. After reviewing this information, you may think it would be best to keep your regular site and create a mobile app. However, recent marketing research suggests that US consumers prefer to use their browser to view sites, as opposed to downloading an app.
Reach Out
By making your site mobile friendly, you are simply going to reach more people. According to On Device Research, many people who use a mobile device to surf the web are mobile-only, meaning they rarely or never access the web through use of a laptop, desktop, or tablet. This means that there is a whole group of people who will remain unaffected by your online marketing tactics if it is too difficult for them to view your site on a mobile device.
Usable Creative has the ability to transform your website into a mobile-friendly marketing tool without making drastic changes that would alter your current online presence. We simply want to enhance your site so that it is accessible to people who are using mobile devices. Contact us if you are ready to take your site to the next level of technological advancement. We are based out of Lafayette, LA and proudly serve customers from across the US.